Nokia expanding its Music service to new markets and hardware

Nokia Music

Nokia music is expanding. The service is launching in Malaysia, Thailand and Vietnam, post-obit the recent release in Republic of indonesia. That's not all every bit Nokia is also taking its music service to new hardware. We're not talking nearly phones or handheld devices, but vehicles. The company is pushing hard for market penetration, as well every bit setting out on new ventures.

Nokia Entertainments VP, Jyrki Rosenburg explained that the above countries are important markets, "and with Indonesia information technology's quite a significant expansion in the south-eastward Asia Pacific region for us. Nosotros definitely feel that we have a stiff fourth dimension-to-market advantage hither: an out-of-the-box click-to-play music service that'south free with no ads or registration." The launches include the premium Nokia Music+ service.

The reason for the expansion into Asia is to take hold of the marketplace and constitute itself in markets where rivals, including Pandora and iTunes, have notwithstanding to launch.

"We take recognised the importance of music for consumers in these markets. South Africa is another example where we've been there for several years already, and some of the major players are not there. Places like Prc and India are very important for usa, and we've made great progress in that location. And at present we have the music service for our Asha range of devices in Russia too."

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Nokia already has an involvement in vehicles with Here Motorcar, working with car manufacturers to provide improved services and navigation experiences to drivers. Music is also a adequately important role of driving for many (especially on those long, tedious journeys) and and then Nokia will be looking to add its mixes with the radio-like feel. Who wants to dig through playlists anyway?

"Yous want to click play and hope to get a mix that fits your personality, sense of taste, profile and possibly your mood and the context you're in, like the Monday-forenoon rush hour. We accept made our service even more simple for cars – the tiles are bigger and in that location'due south less choices to make – simply when yous give less choices, that'south when the requirement for personalisation increases. 90% of people but desire to only click 'play' and get a neat mix of music that they beloved."

If y'all're a fan of what Nokia is doing with automobiles, exist certain to go along an eye out for more progress on its music service.

Source: Musically

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