Microsoft has stopped the market share bleeding with the Lumia 900, but still has a lot to gain

WP Central

Microsoft, Nokia & AT&T had high hopes for the Lumia 900 back in January

Microsoft with the help of Nokia has stemmed the bleeding of market share over the last two years every bit the new comScore number just published reveal.

The number of mobile subscribers is up 0.1% to 4.0% ending at the end of May, 2022. That means those numbers include the launch of Nokia's much hyped Lumia 900 on AT&T and softer launches of the admirable Samsung Focus two and HTC Titan 2.

That'due south the good news because Microsoft has been losing market share to Android and the iPhone for a very long time now. If we await dorsum to the aforementioned period in May 2022, you tin see Microsoft had v.8% of the market and continued to slide up until the terminate of May this twelvemonth.

The bad news is multifaceted. For one, these numbers include Microsoft's legacy Windows Mobile devices, which presumably have now mostly died off. Number two should be obvious. Although stopping the hemorrhage and gaining some market share for the showtime time in years, a 0.i% increment is hardly anything to be excited about—especially if you're Nokia.

WP Central

comScore's latest numbers show Microsoft doing slightly better

The Nokia Lumia 900 on AT&T is easily down the most visible and well promoted Windows Telephone to appointment. The marketing entrada was quite solid, presence was high and it was being heavily discussed in the press. Despite those efforts, Microsoft and Nokia have barely been able to squeak past and if annihilation, we tin read the 900'south sales as being mediocre, at all-time. Nosotros're as well curious to run into how Nokia'due south stock will respond, though our guess is non well (currently it'southward still at the very low $two.14, up slightly).

That certainly has to be disappointing, especially for those of us who had pinned loftier hopes on this AT&T flagship device. And although June may besides bring in some more numbers, our bet is sales of dropped slightly and not increased making 4.1% past the end of the summer the likely marketplace share for Microsoft.

comScore of course is not the only numbers house around, so have these numbers with a grain of salt until they can be corroborated with other market indicators.

Source: comScore

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Episode 10

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It'south here

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